Case Study: FOYU Live

Building an Employer Brand to Attract Gen Z Talent

FOYU Live needed to recruit large volumes of Game Presenters in one of the most competitive live casino hiring markets in Europe. With limited recruitment marketing budgets and no established employer brand, the objective was to attract qualified Gen Z candidates and build awareness from the ground up.

We developed a streamlined recruitment funnel, starting with a dedicated careers website and simplified application process designed to maximize conversions.
At the same time, we created FOYU Live’s employer brand, defining its messaging, visual identity and platform-specific tone of voice.

Content production focused on showcasing the employee experience through professional photography, team testimonials and a “Day in the Life of a Game Presenter” video.
The strategy was activated across TikTok, Instagram and LinkedIn, supported by targeted recruitment campaigns and promotional materials.

The project established a distinctive employer brand and recruitment ecosystem capable of competing with larger, more established employers in the market.