The customer needed a dedicated client area to streamline game launches and make the entire release process more efficient. Managing multiple gaming verticals, each with its own workflows, stakeholders, and requirements, had become increasingly challenging. On top of that, launches had to be coordinated across numerous international markets, each with different commercial priorities, marketing plans, regulatory considerations, and localization needs.
VELOX SYNAPSE
Iconic21 Client Area
Context:
Deliverables:
We built Iconic21’s client hub based on our tried and tested Velox Synapse platform. We delivered the solution in just two months, working closely with the customer throughout the process. Beyond the original scope, we also implemented and deployed additional features based on their evolving requirements, ensuring the platform aligned with their operational needs from day one.
By centralizing assets, launch plans, approvals, and performance tracking in one place, the platform significantly improved productivity across teams. It enabled commercial teams to coordinate campaigns more effectively, reduced operational overhead, and provided a stronger framework for marketing and promoting games.
”The Client Area is something we have been working towards for a while, and launching it feels like a meaningful moment for us as a provider. Our portfolio has grown quickly across live casino, slots, RNG, and beyond, and we reached a point where our partners deserved a proper infrastructure to match that. This platform is our investment in the operator relationship. It is about making things cleaner, more transparent, and genuinely easier to work with. We want ICONIC21 to be not just a provider with great content, but one that is a pleasure to partner with at every level.
Irina Birsanescu,Marketing Director @ Iconic21
Expertises
Services
