Brand Building

Studio 3 2 1

Studio 321 sits at the intersection of entertainment and gaming, uniquely positioned through its relationships with major IP holders and operators across tier-1 markets like the US and UK. Partnering with ITV and Fremantle grants Studio 321 access to premium global brands such as The Price is Right, The Traitors, and Loose Women, properties rarely available to gaming studios. Their mission: to turn the world’s most recognisable entertainment into engaging branded gaming experiences.

With just one month before the G2E showcase, a key event for operators and investors, Studio 321 needed a complete brand identity built from scratch. This included a distinctive logo, visual identity, brand manual, and investor/sales decks that would resonate with both entertainment and gaming audiences.

We created a vibrant, energetic brand that reflects Studio 321’s eclectic portfolio and the excitement of bringing iconic TV moments to life in gaming form.

A bold, modern wordmark incorporating a stylised TV motif, symbolising the bridge between broadcast entertainment and interactive play.

Bright and dynamic — inspired by the diversity and energy of prime-time television.

“From Prime Time to Play Time” — a simple, memorable expression of the brand’s essence.

A cohesive brand manual and high-impact sales/investor decks designed to showcase the studio’s IP access, creativity, and market potential.