Market Research
TaDa UK market consultancy
Context:
One of the world’s fastest-growing game suppliers, with a strong focus on major regulated markets, approached us at an important point in its growth journey. Building on strong momentum, TaDa wanted to explore how it could strengthen its position in one of the world’s largest and most competitive regulated markets.
Goal:
The goal was to create a locally relevant go-to-market strategy that would help the right games stand out, strengthen relationships with operators and give each launch the best possible chance of success. We worked closely with TaDa’s marketing department, providing strategic guidance and recommendations tailored to the market’s specific opportunities and challenges.
Goal:
The goal was to create a locally relevant go-to-market strategy that would help the right games stand out, strengthen relationships with operators and give each launch the best possible chance of success. We worked closely with TaDa’s marketing department, providing strategic guidance and recommendations tailored to the market’s specific opportunities and challenges.
Highlights:
An important part of the project was advising TaDa on the development of a clear “hero games” strategy, considering how they could be positioned and prioritised within the wider portfolio.
We also advised on the full promotional journey, from product positioning and launch planning to ongoing promotional opportunities. The aim was to create a flexible approach that could be adapted across different games, partners and commercial opportunities.
Operator engagement was another central part of the strategy. We explored how TaDa could tailor its product messaging, promotional concepts and launch support to the needs of different partners, helping the team approach operator conversations with greater focus and a stronger market story.
Results:
The result was a practical and adaptable marketing framework that gave the team more focus, greater confidence and a clearer route to market. It brought together hero-game selection, product positioning, launch planning, promotional activity and operator engagement within one consistent approach.
Most importantly, TaDa gained a strategy designed to build visibility, create momentum and support long-term growth in a highly valuable regulated market.
”Orange Synapse has been extremely professional and highly knowledgeable about the market. Their insights and recommendations were precise and very helpful for our strategy. It was a great experience collaborating with such a dedicated and experienced team.
Charcy Liu,Marketing Director TaDa Gaming
